ECR 2025: transformation into a digital multi-experience

Planet Radiology

Inspired by the theme of Planet Radiology, this year’s radiology congress pulled off a metamorphosis that turned the event into a series of different, geographically-inspired event spaces. The entire venue was transformed into different climate zones: from the depths of the oceans to arid deserts and lush jungle. Floating jellyfish, graceful seahorses, panthers, stags and scuttling beetles – participants were cast in the role of explorers on a technicolour voyage of discovery, in a stunning example of an end-to-end visual concept.

Pulsating heart takes centre stage

The main fulcrum for visitors was the impressive registration area beneath the polySTAGE in the entrance hall – where a giant, pulsating heart sculpture drew everyone’s gaze. An optical effect that was made possible using a technique known as projection mapping. The polySTAGE also notified participants of upcoming programme highlights and showed exactly where to find them.

New level, new modular LED walls

The ECR was the first congress to experience the newly refurbished Level -2 and take advantage of its flexible use concepts: dividing Hall D into three separate spaces, positioning mobile folding walls in the foyers and making the most of the cosy seating niches in Foyer D as a lounge area. Another highlight made its debut in various parts of the event spaces: new modular LED walls. They were integrated into the eventscape as backdrops, selfie walls, exhibition canvasses and studio screens for live broadcasts.

Did you know? The Austria Center Vienna is now equipped with 400 LED cabinets that can be assembled into modular surfaces ranging in size from 0.25m² to 100m². As an event planner, you can use them to create flexible digital design elements throughout the venue. Read the interview about this new feature.

 

Interested in planning an event that will take your participants on an unforgettable, immersive journey? Then we recommend mobile displays for your creative design elements. Our sales team will walk you through the planning stages.